Beck’s launches limited-edition labels
Beck’s beer is launching six limited-edition label designs as part of its “Be Kreativ” campaign.
This year’s labels have been created by six artists – Greg Coulton, Art + Believe, Charles Williams, Jonny Wan, Nomad Clan and Nicolas Dehghani – each bringing their own creative flair to the designs. Ten million limited-edition labels will be rolled out across UK retailers and selected pubs and bars from 8th October and will be available until early December.
As part of the Be Kreativ campaign, Beck’s will be celebrating everyday creativity by supporting the work of musicians, writers, coders and more through its online Be Kreativ platform – hosting examples of their work and sharing information on their background and experience, style and techniques and what inspires them.
Tatiana Stadukhina, marketing director, AB InBev UK, says, “Beck’s has a rich history of independent thinking and a strong affinity with the creative scene. From being the first German brewery to use green bottles in 1874 to the introduction of our Art Labels more than 25 years ago, we’re always looking for new and exciting ways to support the creative community. This year’s designs celebrate the variety of styles and artistic skills in the creative world, with each designer putting their own unique spin on the label. Our collection of eye-catching designs and Beck’s legacy as a beer that celebrates creativity will help our customers tap into the trend for bespoke, limited edition packaging – as well as the demand for brands that not only cater to the needs of consumers, but also align with their personality and values.”
Since the first bespoke label was designed by renowned art duo Gilbert and George in 1987, the brand has showcased the work of both established artists including Tracey Emin, Jeff Koons, Bruce Mclean, Richard Long and Damien Hirst and up-and-coming design talent.