SodaStream uses Game of Thrones actors for new marketing campaign
SodaStream has today unveiled its latest video campaign, “Say Goodbye”, featuring Game Of Thrones actors, calling on people to drop single-use plastic bottles in favour of reusable.
Thor Bjornsson aka “The Mountain”, Hannah Waddingham aka “Septa” and Kristian Nairn aka “Hodor” star in the 55 second ad. It’s not the first time each of the GOT stars have appeared in a Sodastream video, but this time the company chose to unite them for a final goodbye.
Capitalising on the popularity of the programme, which is due to conclude its eighth and final season this week, the video shows each actor struggling with single-use plastic bottles in everyday situations before realising that they should say goodbye to them. As the ninth video that SodaStream has created with the series’ actors in just three years, the collaboration has been key to engaging millions of consumers around the world in recognising the global challenge of single-use plastic waste and pollution and encouraging them to take action.
“We are always looking for fun and exciting ways to convey the message that we can enjoy fresh sparkling beverages in a planet-friendly way”, said SodaStream CEO Daniel Birnbaum. “We encourage consumers to say goodbye to single-use plastic and hello to reusable solutions.”
“As a fan of SodaStream and an advocate for the environment myself, I always welcome an opportunity to help SodaStream spread their environmental message about single-use plastic,” said Kristian Nairn. “This time I got to do it with my two friends, Thor and Hannah, which makes it even better!”