Flow Water partners with Gwyneth Paltrow for campaign
Flow Alkaline Spring Water, a naturally alkaline spring water brand is partnering with Gwyneth Paltrow for its 2019 campaign.
The brand’s campaign features Gwyneth Paltrow highlighting Flow’s naturally occurring essential minerals, electrolytes and an alkaline pH of +/- 8.1.
“We all know hydration is one of the core tenets of great health and glowing skin, but the convenience of a water bottle is usually outweighed by its environmental ramifications,” said Paltrow. “Flow is changing the game with a spring water that is naturally alkaline – nothing added – in 100% recyclable packaging. The pack is made from sustainably sourced fibres and even has a plant-based cap crafted from sugarcane.”
In addition to Gwyneth Paltrow starring in the campaign, Flow Alkaline Spring Water is partnering with Paltrow’s modern lifestyle brand, goop to be their exclusive water partner through 2019.
“I am incredibly excited to announce Flow Alkaline Spring Water’s campaign with Gwyneth Paltrow. This campaign is a huge milestone for our premium wellness water brand as it’s the first of its kind for Flow,” said Nicholas Reichenbach, founder and CEO of Alkaline Spring Water.
“It has been an honour working closely with Gwyneth Paltrow and her team at goop to make this campaign and partnership a reality. Gwyneth Paltrow is the perfect person for our biggest campaign yet. She embodies Flow’s mission to mindfully hydrate with naturally occurring alkaline water.”
Flow’s wellness-focused campaign will be activated to engage customers at the brand’s top retailers across the United Kingdom, Europe, US, Canada and Amazon.