Spoon Guru set for international expansion
UK tech start-up, Spoon Guru is helping grocery consumers across the globe discover the right food whatever their dietary preferences, health objectives or lifestyle choices, following significant grocery retail partnerships in the US, Netherlands, Australia and New Zealand.
There is an increasing number of consumers all over the world looking for more personalised diets due to health, lifestyle and religious reasons. When shopping online for groceries, consumers will be able to filter their food searches to include specific dietary attributes from allergies and intolerances, such as milk or tree nuts, to individual dietary requirements, such as vegan, vegetarian and healthy choices such as low saturated fat or high fibre.
Spoon Guru uses its proprietary TAGs technology, which utilises a combination of AI, algorithms and human expertise to filter products, making them more accessible, searchable and discoverable.
Markus Stripf, co-founder and co-CEO of Spoon Guru, said: “Spoon Guru is passionate about helping food consumers across the globe and our expansion into new international territories makes this possible. The technology provides an innovative solution to a world-wide pain-point; 64% of the world’s population is on some form of exclusion diet and whether this is due to allergy, intolerance or health and lifestyle choices, the demand for a more personalised approach to food shopping is clear.”
Using Spoon Guru’s AI-led technology, a number of retailers will soon be able to ensure customers with specific dietary requirements can quickly and easily find suitable foods when shopping online. Spoon Guru’s technology will be integrated into the digital shopping platforms of JET in the US (part of the Walmart Group), Albert Heijn in the Netherlands (part of global retailer Ahold Delhaize), and Woolworths in Australia and New Zealand.
Spoon Guru’s technology has been in a partnership with UK supermarket Tesco since November 2017. As well as empowering UK consumers when shopping for food online, the technology has had a positive, demonstrable impact on the grocery business’ bottom line. Tesco’s basket conversion rate has seen big increases since the search and filter technology was introduced, with some search terms seeing up to a 500% increase in conversion.
Stripf said: “It’s incredibly rewarding to have the opportunity to help millions of consumers around the world to find the right foods for their personal needs. JET, Albert Heijn and Woolworths are all forward-thinking brands that share the same passions as Spoon Guru, making them the perfect partners for our business as we grow into a global solution.”