Horlicks launch chocolate pods
Following on from the success of Horlicks Original Pods, the hot beverage brand has now launched new Horlicks Chocolate Pods.
Consumers can now enjoy “delicious chocolate, malty goodness” at the touch of a button and customise how to enjoy their drink – using one pod for a fast shot or two pods for a long, relaxing experience.
Compatible with Dolce Gusto pod machines, Horlicks Chocolate Pods deliver a convenient, easy-to-make delicious drink that’s frothy and creamy in texture. No mixing, no messing, just the authentic hot malty goodness of Horlicks – perfect every time.
Michelle Younger, marketing manager at Aimia Foods said: “After the successful launch of Horlicks original pods earlier this year, it was a natural progression to extend our pod range, offering consumers more of their favourite Horlicks products for use with their Dolce Gusto pod machine.
“We believe the launch of chocolate pods will broaden our appeal across all age ranges and is the gateway to a younger consumer. Our research shows that chocolate flavoured beverages are favoured amongst younger demographics and families and this aligns perfectly with the average age of pod machine owners.
“UK retail sales of pods are now worth over £168m, and it’s the fastest area of growth within Hot Milky Drinks. Pods allow our loyal consumers to enjoy the goodness of Horlicks Chocolate in a quick and convenient way, ensuring the same delicious chocolatey malt taste and creaminess every time, whilst attracting new consumers who are eager to try new products in their pod machine.”