Crussh extends Sainsbury’s listing

A selection of products from Crussh Fit Food & Juice Bars will be launching into over 300 Sainsbury’s stores across the UK from 6 January, following the success of its retail range debut in 61 Sainsbury’s convenience stores in London in 2019.

The roll-out is the next step of the healthy food & juice chain’s on-going strategy to strengthen its convenience and food-to-go offering and expand into areas outside of traditional high street stores.

The exclusive retail range includes a selection of Crussh healthpots, priced from £2.80, and wraps, priced from £3.65, including a number of vegan and protein-based lines: Spicy Chipotle Corn & Avocado healthpot (vegan), Lentil & Feta healthpot, Avocado & Red Pepper wrap (vegan) and a Spicy Chipotle Chicken wrap.

Shane Kavanagh, CEO of Crussh said: “We’re delighted to be further strengthening our relationship with Sainsbury’s by extending our retail range to 300 Sainsbury’s stores throughout the UK. 

“We’re thrilled that customers will now be able to buy our ‘fit food’ in Sainsbury’s stores from Exeter to Edinburgh, giving us a great opportunity to bring our food to new customers whilst providing something new and exciting for Sainsbury’s shoppers.”

Crussh continues to operate its concession site in Sainsbury’s Pimlico, which opened in June 2017, selling its full range of ‘fit food’, freshly made juices & smoothies and organic coffee.

Related content

Leave a reply

Food and Drink Technology