Puratos re-invents indulgence with Smoobees
Puratos Smoobees are the breakthrough creation for producers to add fillings, fresh fruit or other inclusions without having to adapt their production processes.
Smoobees are soft beads that offer a creamy texture while ensuring rich taste in every bite. They come in different flavours and are unlike any other inclusion currently on the market.
Not only does it allow bakers to add a soft and smooth texture to baked goods without injection equipment, it also offers them a new flavour palate to play with. Building on consumer preferences, the smooth texture and rich taste profile of Smoobees offers a new sensorial, visual and taste experience.
While other inclusions can dry out produce over time (dried fruits, chocolate chunks), Smoobees add extra indulgence, freshness and moist, flavourful pockets to every bite of cake.
“For consumers, texture is now the new taste”, Puratos CEO Daniel Malcorps said. “Through Smoobees, we have transformed this trend into a real-world innovation that can easily be used in a professional baking environment.”
According to Boris Willo, head of patissiers at Puratos and French schooled patissier: “Existing inclusions often fail to deliver the desired flavour intensity or the wanted natural flavour profile patissiers are looking for. With Smoobees, we can now imagine including any kind of flavour inside cakes, opening the creative potential for new creations.”
Puratos is on a mission to re-invent indulgence; thereby continuously looking for inspiration outside the current boundaries of the sector. The concept of Smoobees has its origins in molecular gastronomy, where chefs have long experimented with capturing different flavours in spheres, resulting in new sensorial experiences for their consumers.
Thanks to their proven patisserie expertise and their passion for creativity, Puratos was able to adapt the idea to the needs of patisserie producers, making it easy for them to use in their production process.
to new inclusion is set to launch in different flavours (lemon, blueberry, and caramel), across various European countries as of January 2020.