Regulatory experts rebrand for future growth
Ashbury Labelling, the product labelling compliance company has rebranded with a fresh new look and a new website.
Ashbury Labelling is now known simply as Ashbury to reflect its expanded service offering, encompassing diverse and complex global law and compliance regulation. While a label is often the end result, Ashbury’s expertise in regulatory compliance is much broader than the name labelling suggests. The food market is also moving away from printing everything on the label; in the future consumers will access this information through an app or a QR code or a website from wherever they are.
A new strapline ‘The Product Information People’ will be used to reflect Ashbury’s expertise in all areas of product compliance, from regulatory advice to formulation and specification checks, translations and enforcement advice.
Developed by Catch A Fire Agency, Ashbury’s new identity features a contemporary type face, modern colours with a specially developed icon representing the clarity of vision that the company offers retailers and manufacturers regarding compliance when bringing products to market.
Ashbury’s new website also reflects the key ways in which the company can partner with customers. Easy to navigate, the website streamlines services in the four main areas of a product’s journey to market and beyond. For example, regulatory advice and formulation checks sit under Discover; artwork and specification approval under Launch, regulatory adaption including translation under Expand and offerings such as legal claims management and enforcement advice under Protect.
James Post, managing director and founder of Ashbury said: “Ashbury Labelling was a pioneer in the field of label regulatory compliance with its ‘right first time approach, resulting in significant savings for our clients, by reducing artwork stages and the need for costly redesigns.
“Ten years on we have grown considerably and have built one of the strongest, most versatile regulatory teams in the world. We are the go-to experts for global product information, delivered by approachable and professional people who bring practical solutions to clients. We wanted a new identity to best reflect a business which is much more than labelling, is future focussed and ambitious for further growth.
“We have spent time evaluating our key strengths, talking as colleagues and canvassing customer feedback to get us to this point and I am absolutely delighted with both the new Ashbury rebrand and website.”