Hard seltzer that revolutionised the US launches in UK
White Claw Hard Seltzer, America’s most successful new alcohol brand in a generation has now arrived in the UK.
White Claw Hard Seltzer is made from natural ingredients; a blend of sparkling water, gluten-free triple distilled spirit, and a hint of natural fruit flavour.
At only 95 calories, 4.5% abv and just 2g carbs, White Claw Hard Seltzer delivers a wave of pure refreshment like no other.
Known for its strong track record in alcohol beverage innovation, Ireland-based Mark Anthony Brands International developed the White Claw Hard Seltzer brand for launch in the USA in 2016, disrupting the beverage alcohol industry with what has been coined as “the hard seltzer revolution.”
The Atlantic Magazine declared 2019 ‘The Summer of White Claw,’ with sales growing by an incredible 300%. Hard Seltzer is a whole new drinking experience, and White Claw is the pioneer.
Davin Nugent, CEO of Mark Anthony Brands International said: “We are delighted to launch White Claw Hard Seltzer in the UK, the brand’s first market outside of North America. Making the decision to come here was an easy one, as consumers familiar with the brand in America have made sure to have their voices heard on our social media channels; demanding we bring White Claw to these shores.
“UK retailers have also been hugely supportive of our plans as we seek to lead the development of an entirely new category in alcohol beverage, just as we have done in the US.”
The hard seltzer category is experiencing explosive growth across North America, with total sales growth of 240% in 2019, and achieving over 80m cases with predictions for 2020 set to be even higher. White Claw Hard Seltzer has dominated this new category, commanding almost 60% market share.
Building on the unprecedented success and in response to this consumer-led phenomenon, White Claw Hard Seltzer is fast becoming an iconic, global brand and will launch in more markets over the coming months.