Nudie Snacks claims first to market with crisps made from ‘wonky veg’

UK brand Nudie Snacks has become the first to market a new snack product made from fresh produce that would usually have been discarded.

The brand’s new Caulifower Crisps are made from 40% fresh cauliflower grown in Scotland and come in two different flavours – cheese & caramelised onion and katsu curry. The brand says the new snacks offer bold and innovative flavours with a broad appeal to all ages and tastes.

The crisps are also in line with the company’s ethos of producing quality plant-based snacks that are a healthier alternative. With no artificial flavourings or colourings, the Cauliflower Crisps are low in sugar and 40% lower in saturated fat than traditional potato crisps. Nudie Snacks is also cutting food waste as the crisps are made from vegetables often thrown out because they don’t meet standard shape and size requirements.

“We wanted to find a way to use all the wonky cauliflowers that shops think they can’t or shouldn’t be selling and making them into a snack we’re proud of,” said Tracey Hogarth, founder of Nudie Snacks.

“We are the first to market this product – it’s the perfect snack and doesn’t compromise on taste or quality.

“With the health risks associated with diabetes, obesity and coronavirus, it has never been a more important time to keep your immune system and gut health in good condition. Eating pulses is better for you, keeps you fuller for longer and prevents you reaching for high-fat, high-sugar snacks.”

A 22gm bag of Cauliflower Crisps has 118 calories and is suitable for those following vegan, vegetarian, gluten-free and dairy-free diets.

The crisps are part of a new range by Nudie Snacks that includes Lentil Curls flavoured with Chilli and lime, Quinoa Chips with Sundried Tomato and Garlic, Lightly Salted Roasted Corn, Lightly Salted Hummus Chips and Popcorn.

The new range is available to buy from: Prices are from £9.99 for a box of 12 packs of Cauliflower Crisps and the snacks are available for home delivery.

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