Wall-to-fork produce arrives at US supermarket
The world of freshly harvested greens and herbs is looking up – literally – in Monsey, New York. Evergreen Market is debuting a revolutionary 20-foot high geoponic (soil-based) wall farm that lets customers not only choose clean, fresh-picked produce but also see exactly where it comes from.
The pesticide-free lettuce, kale, arugula, basil, and cilantro from Evergreen’s on-site farm are sold at competitive prices in individual pots, making the “buying local” experience more convenient than ever. Pesticide-free and grown in soil that is never exposed to bugs, all products are Star-K Kosher Certified for purity.
“We are gratified to be the first kosher supermarket in the country to introduce the Vertical farm,” said Malki Levine of Evergreen. “Our customers are very much looking forward to buying fresh produce that is grown in our own backyard rather than being transported on long hauls from farms across the country. They will also appreciate the significantly reduced level of infestation, a major concern of kosher consumers.”
Shoppers can visit the thriving vertical farm when they visit the store. The state-of-the-art system features a controlled, sterile environment with soil beds containing a proprietary mix of minerals and nutrients. Advanced sensors constantly monitor, irrigate, and fertilize the crops throughout every growth stage.
Evergreen’s wall farm is the latest installation from Vertical Field (www.verticalfield.com), an Israeli ag-tech company that produces innovative vertical agricultural solutions that help the environment, improve human health conditions, and make fresh, delicious produce available all year round.
Geoponic (soil-based) vertical farming yields a new crop every few days, ensuring that fresh greens and herbs will always be in season in Monsey. The sustainable and eco-friendly method produces cleaner, healthier, tastier veggies than those shipped from miles away, according to Vertical Field. Additionally, reduced soil-to-plate time means a longer shelf life and fewer hands involved – a welcome benefit in the age of Covid-19.
“We are extremely excited with the partnership with Evergreen,” said Guy Elitzur, CEO of Vertical Field. “They are precisely the type of supermarket that has the right customer base and will successfully integrate the latest technological advances in geoponic farming.”
