Stern-Wywiol Gruppe founds new company

Hydrosol has announced the launch of its plant-based alternatives development arm as an autonomous company.

As of this month, Planteneers – The Plant Based Pioneers – will be the experts for plant-based alternatives within the Stern-Wywiol Gruppe. The company said the new subsidiary builds on the success of Hydrosol, and is led by managing director Dr. Matthias Moser.

“We intend to continue to grow with both companies,” said Torsten Wywiol, CEO of the Stern-Wywiol Gruppe. “With that in mind, it will be important to focus on each of their strengths, and further build on them for both brands with the appropriate strategies in each case. That’s the reason we separated the plant-based field out of Hydrosol. To put it differently, our former ‘plant based baby’ has grown up and is ready to strike out on its own. We’re bundling its capabilities in a dedicated company.”

According to Dr. Moser the move is the perfect time, “The category of plant-based solutions for alternative forms of nutrition has already attained remarkable scale. But it still offers significant further growth opportunities, which we can make much better use of with a dedicated company and a focused strategy.”

Dr Moser added that conditions could not be more promising. According to A.T. Kearney, through 2040 worldwide revenue with plant-based alternatives to meat products will more than triple to USD 450 billion. For alternative dairy products, Future Market Insights prognisticates a doubling of the market volume through 2029 to around USD 34.6 billion. Plant-based is also rapidly becoming a new normal in out-of-home eating.

“Through intensive research, creative ideas and tireless pioneering spirit, at Planteneers we intend to play an active role in shaping the future of the industry,” explained Dr. Moser. “We’re definitely moving beyond just stabilising and texturising. At Planteneers we’re concentrating on the development of trend product concepts in the growth categories.” The focus is on plant-based alternatives to meat, sausage and fish products, dairy products and deli foods, as well as hybrid products.

Through collaboration with the other Stern-Wywiol Gruppe subsidiaries, Planteneers can offer customers attractive system solutions from a single source, from stabilising and texturing to flavouring and fortification.

Dr. Moser commented: “We’re positioning Planteneers as a cornerstone within the group.” Issues like environmental protection and animal welfare, as well as health, are currently the main drivers for consumer purchases of plant-based alternatives, and the growing world population is bringing a new dynamic to the field.

“Plant-based alternatives are gaining enormously in importance. Planteneers is our clear commitment to this rapidly expanding category,” noted Dr. Moser. Torsten Wywiol added: “with this new company we are developing attractive solutions and making an important contribution to the fast-growing market for foods from plant-based alternatives. It is our clear objective to establish this newest subsidiary successfully on the international market.”

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