Coup for cardboard can
The winner of this year’s Fresh Ideas award at the Pro2Pac show is Itsu’s ‘cardcan’ – an environmentally friendly iced tea pack declaring itself ‘the only cardboard drink can on the market’.
The can, which launched in Waitrose stores across the UK in February, has a smaller carbon footprint than aluminium cans or plastic bottles, and is fully recyclable.
Judges praised the invention for being ‘on brand’ and for representing ‘where out of home drink packaging needs to go’.
“There were some great entries to this year’s awards,” says Christopher McCuin, Pro2Pac event director. “The finalist and shortlisted entries brilliantly demonstrated how creative packaging solutions can tick all the boxes, offering environmental benefits, along with consumer convenience and on-shelf stand out.”
