Norseland set to launch grated version of award-winning Applewood Vegan
Image courtesy of Norseland
Norseland, the UK’s leading speciality cheese company, is adding to its range of vegan products as it prepares to launch Applewood Vegan Grated, which is the first-ever vegan grated smoky cheeze and the first grated vegan cheeze from an established dairy brand.
The cheese will be available in packs of 200g and is the latest in a series of plant-based innovations from Norseland, which launched Applewood Vegan in September 2019, followed by Applewood Vegan slices in June 2020, Mexicana Vegan in July and the Ilchester Vegan Festive Selection, which is brand new for Christmas 2020 and features two new vegan cheezes alongside Applewood Vegan and Mexicana Vegan. These include the Ilchester Vegan Melting Mature and the Ilchester Vegan Blue (with blue spirulina vein).
Lisa Harrison, senior brand manager for Applewood Vegan, said: “It’s been a busy year since the launch of Applewood Vegan with demand for our vegan cheeze products continuing to grow; UK sales of Applewood Vegan are set to account for 20% of the total UK sales of Applewood by the end of the year with Applewood Vegan sales increasing by 16% month on month since July 2020.
“This demand has given us the opportunity to work on new innovations for our Applewood Vegan brand, starting with the launch of the slices in June and now we are proud to reveal Applewood Vegan Grated, the UK’s first-ever vegan grated smoky cheeze and the first grated vegan cheeze from an established dairy brand.
“We know the demand is there for a grated version of our award-winning Applewood Vegan, which shares the same smooth and creamy texture and smoky taste of its famous dairy cousin, Applewood, and it also has the ‘M-Factor” – how well it melts like its dairy cheese counterparts.
“We conducted a survey that found that 78% of consumers would buy Applewood Vegan Grated and another survey earlier this year by Raisin.co.uk showed that, during lockdown, the public were craving melty-cheese – cheese on toast, cheese toasties – which re-enforced what we were already thinking about innovation and the Applewood Vegan brand, and creating a grated version for convenience as more of the population works from home and has the majority of their meals at home.
“We can’t wait to get Applewood Vegan Grated out to our loyal customers!”
Like Applewood Vegan block and Applewood Vegan Slices, Applewood Vegan Grated is fortified with B12 and calcium, is coconut based, has Applewood’s unique smoked flavouring and is free from dairy, lactose, soya, gluten and palm oil.
