Frank Dale extends vegan portfolio

Frank Dale has introduced three new vegan additions to its ever-expanding range – Spring Vegetable & Mature Cheese Tart, Mini Chocolate & Raspberry Cakes and Woodland Berry & Sable Crust Tart, as well as a special offer for Veganuary that extends to the end of February, enabling consumers to receive £10 off the entire vegan range.

Originally the go-to brand for professional chefs, the pandemic forced Frank Dale to establish a direct-to-consumer proposition, requiring the company to successfully pivot its operations to adapt to the changing commercial landscape. Managing director Ed Miles says: “As a consumer brand, we feel it’s essential to cater for all dietary requirements. With the vegan sector rapidly increasing in popularity, we have increased our plant-based offering from three to six savoury and sweet dishes. The reality is that vegan meals can be expensive as well as time consuming to prepare from scratch at home, our newest products make it easy for our customers to enjoy the benefits of a vegan diet, delivering a selection of cost effective, convenient and most importantly delicious solutions to suit a variety of eating occasions.”

The latest three products to join the Frank Dale vegan line-up include:

Vegan Spring Vegetable & Mature Cheese Tart – succulent broccoli, pea and mint in a smooth British oat based vegan custard, encased by a crispy stone baked British oat and pea flour pastry topped with tasty mature vegan cheese. Ideal for a quick and easy working-from-home lunch or light family supper. RSP £4.99 for a pack of two individual tarts.

Vegan Mini Chocolate & Raspberry Cakes – vegan chocolate and avocado sponges filled with tangy raspberry compote and a sweet plant-based cream drizzled with vibrant pink icing. The ideal sweet finish to a family dinner or as a sweet treat with tea or coffee during the day. RSP £6.99 for a pack of 12.

Vegan Woodland Berry & Sable Crust Tart – a classic sable pastry case filled with a base of smooth vanilla vegan custard topped with cherries, blackberries, redcurrants and blueberries. Made for sharing it provides a memorable treat at the end of a meal or when served up at tea-time. RSP £4.99 for a single tart with four servings. 

The three new additions join the brand’s original vegan line up of 12 Vegan Mini Quiche Assortment, 12 Vegan Mini Pie Selection and Vegan Cherry Tomato, Red Pepper and Basil Quiche. To support the new products and promote the ease and benefits of frozen vegan foods during Veganuary, Frank Dale is offering its entire vegan range as a special offer bundle for just £24.99 – a reduction of £10.00 off the total RSP and including free next day delivery. The Veganuary offer enables consumers to try all six plant-based products and is valid until end of February 2021.

Frank Dale products are delivered direct to the door. The brand’s convenient and safe frozen format; commitment to responsibly sourced ingredients; 100-year farming heritage and reputation for quality – combined with the current shopping restrictions – all serve to position Frank Dale as the natural choice for consumers looking to access wholesome and nutritious food with a ‘handmade’* touch, at a value for money price point, according to the company.

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*every item from Frank Dale’s in-house Norfolk bakery is created entirely from scratch – including creams, jams and pastry)

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