Utterly Butterly celebrates its aviation heritage with launch of new packaging design
Saputo Dairy UK is launching a quirky new packaging design for its value Spread, Utterly Butterly.
Already rolling on to shelves, the new packaging features a ‘spin’ on the traditional Utterly Butterly logo, introducing an image of a daredevil wing walker atop a plane, in a nod to the brand’s aviation heritage.
From 1999 until 2006, Utterly Butterly sponsored the AeroSuperBatics Wingwalkers – the world’s only aerobatic formation wing walking team. Now, shoppers will see this key part of the brand’s heritage celebrated in a fun, new design twist.
Emilie Grundy, marketing controller, explains: “We’re really excited to launch this fun new take on our Utterly Butterly branding, which we hope will evoke nostalgic memories of years gone by for many of our loyal shoppers who have loved the taste of the spread for decades.
“The butters and spreads category has been a staple for shoppers throughout the pandemic, seeing volume growth of almost 13%1, as in-home spreading, cooking and baking occasions have soared during lockdown. To maximise this growth opportunity we know our much-loved brands need to continue to stand out at shelf.
“Shoppers won’t fail to notice our new wing walker design and we hope it will both appeal to our loyal customers and attract new audiences to discover our irresistible buttery taste, with 75% less saturated fat than butter2.”
The new design will feature on all packs of Utterly Butterly Original and Utterly Butterly Lightly.
[1] IRI Total Grocery + KWP Discounters & Bargain Stores, Volume Sales, 52 w/e 26 Dec ’20
[2] Utterly Butterly Original contains 75% less saturated fat than butter. Reducing consumption of saturated fat contributes to the maintenance of normal blood cholesterol levels. Consume as part of a healthy lifestyle and balanced diet.