Dina Foods prepares for Ramadan
Authentic Mediterranean food specialist Dina Foods is ready for a spike in sales of its ranges of savouries, confectionery and breads as families prepare for Ramadan, which starts on 12 April this year.
The London-based company, which is a big supplier to Muslim communities, sees sales of its Medjoul dates, Baklawa, Falafel and other savouries, as well as pitta breads and wraps, boom before and during the Islamic holy month, says Dina Foods Managing Director Mr Suheil Haddad.
As the leading Baklawa producer in the UK, Dina Foods offers high quality products made to authentic recipes that have been handed down through the generations. All are highly popular during Ramadan and of course Eid, particularly with Dina Foods providing a specialty Baklawa Ramadan line.
Dina Foods’ range of savouries such as Falafel, Vine Leaves, Kibbes, Sfiha, Hummus and Baba Ganoush also hits the mark during the Islamic holy month.
Falafels come in a range of flavours, including the best-selling sweet potato version and a chilli and coriander variant.
The whole savouries range recently attained Vegan Society certification, and so can be enjoyed with complete peace of mind.
Dina Foods also supplies authentic wholemeal, white and seeded flatbreads, pitta breads and its versatile Paninette® flatbread, which can be used as a wrap, or served alongside a traditional mezze as a tear and share bread.
The Paninette flatbreads range has just been expanded to include Paninette® pizza bases, sold in a pack of four.
The new soft-dough two-layered Paninette pizza bases, baked in Dina Foods’ traditional stone ovens, can be filled, used as a wrap or topped like a pizza, perfect to share with family over Ramadan.
Dina Foods have recently launched their Tasty Goodness® range of pitta breads which provide versatility to mealtimes and added health benefits. The Tasty Goodness range of breads comprises of three variants; seeded, sourdough, and plain mini flatbreads. All three of the breads are made using 50/50 wholemeal and white flour.
The seeded Tasty Goodness option is baked with a variety of wholesome seeds, including sunflower, pumpkin, linseed and quinoa, offering a good source of vitamins for energy and vitality. The sourdough option meanwhile is naturally fermented for easy digestion. Completing the line-up, is the Demi Pain, which is sold in a pack of eight pieces.
Mr Haddad comments that Ramadan is a great sales opportunity for independent retailers: “During Ramadan, there is a great opportunity for independents to set out attractive merchandising displays and showcasing new or special offer items.
“Independents can operate with speed and offer greater variety than the multiples, providing a welcome platform for innovative suppliers over Ramadan and all year round.”