Sproud signs major Northern England listing with Booths
Sproud, the Swedish startup behind a range of plant-based milk made from yellow split peas, has announced its most recent listing in the UK, with the company’s products now available at all Booths supermarkets in Northern England.
Booths stores now stock all three Sproud variants including; Unsweetened, which contains zero gram sugar and is a versatile replacement for semi-skimmed milk, Barista, which with its creamy texture is ideal for frothing and has become a favourite of the barista community across Europe, and Chocolate, which brings a delicious indulgent taste but is lower in sugar than other chocolate milk alternatives.
Maria Tegman, CEO and co-founder at Sproud comments: “We are so excited to expand our presence in Northern England, and Booths, with its focus on high-quality products and modern approach, makes the perfect partner for us. Our Unsweetened remains our no.1 variant in the UK because of its versatility and zero-sugar content, but we know that many of our Sproud fans here like using all three products, so we are really glad that Booths have recognised this by making the full range available to its customers.”
Sproud matches the taste and mouthfeel as well as nutritional profile of dairy milk, with its Unsweetened providing the closest alternative to semi-skimmed milk. All of its products are allergen-free, high in protein, and fortified with essential vitamins and amino acids.
Since launching in the UK in 2019, Sproud has quickly made its products available nationwide, and established itself as a leading provider of pea-based alt-milk on the UK market. In stocking Sproud, Booths now joins major online retailers and supermarkets such as Waitrose, Ocado, and Amazon, as well as numerous restaurants, cafés and independent shops. Sproud is available in 18 markets, including in the US, where it recently secured a listing with Whole Foods Market.
Earlier this year, Sproud was named the first ever alt-milk brand to have its products certified by Sugarwise, the international authority for sugar claims.