Elopak announces tethered cap for Pure Pak cartons
Elopak has announced a tethered cap for its iconic Pure-Pak cartons – the Pure-TwistFlip.
The tethered cap – the latest sustainability-focused cap by Elopak – remains attached to the carton throughout its entire lifetime, in a bid to tackle the serious problem of marine littering by ensuring that the cap is disposed of properly. It is also Elopak’s lightest screw cap to date, helping to reduce the use of plastics.
As cartons can be recycled with the tethered cap attached, the Pure-TwistFlip offers an option for brands looking to meet the growing consumer demand for sustainable packaging, without compromising on convenience or product integrity.
Commenting on the announcement Elopak CMO Patrick Verhelst stated, “Sustainability is a central driver of our innovation efforts at Elopak, in which we are continually seeking to raise the bar and improve on past performance.
“We have invested heavily in developing more environmentally friendly packaging solutions that meet the same high standards our customers are used to, and at the same time offer them a way to package their products in a manner that fits with a low carbon circular economy. By combining Elopak’s Pure-Pak carton with the Pure-TwistFlip cap, brands can now choose a package that both helps prevent marine littering and reduces the use of plastics.” he continued.
Beverage cartons have strong environmental credentials when compared with alternatives such as plastic bottles. Even with a regular cap studies have shown that in the case of UHT milk, cartons result in 70.7% less carbon dioxide emissions and in the case of fresh milk 83.6% less CO2 emissions in comparison to disposable PET bottles.
Elopak supplies renewable, recyclable, and carbon neutral Pure-Pak cartons. The new Pure-TwistFlip cap can be combined with any existing Pure-Pak carton to provide original Elopak packaging. It is expected to launch to the market in Autumn 2021.
Elopak already offers customers a number of sustainability-focused innovations such as Natural Brown Board cartons which are renewable, recyclable and have a lower CO2 footprint owing to reduced wood consumption and the elimination of the bleaching process.
Elopak also offers cartons without a cap. The Pure-Pak Imagine is a modern version of the company’s original Pure-Pak carton launched in June 2020. Designed with a new easy open feature, it contains 46 per cent less plastic and is 100 per cent forest-based.