ENVIRONMENT: UK supermarkets say yes to new logo
Top UK supermarkets have signed up to a new recycling logo for consumer packaging, aiming to show how much of it can be recycled and where.
Operated by the British Retail Consortium (BRC) under a company called On-pack recycling label (OPRL), the scheme is designed to replace the current array of symbols that it claims can be confusing to the consumer. The on-pack label has three possible categories depending on the likelihood that a consumer’s local authority will recycle the packaging materials.
Director of the BRC Stephen Robertson believes a single standard label will help ease customer confusion which, he says, is currently the biggest barrier to improving recycling rates.