Symrise hits Dubai
Symrise has set up a new sales branch and applications lab in Dubai in order to be closer to its Middle Eastern customers.
The flavours and fragrances firm will be employing 15 sales and marketing staff in its new branch office. The applications labs, meanwhile, will allow for the development of formulations for ‘local taste expectations’.“Over the past few years, we’ve established a large number of new contacts and clients in the Arab world, says a Symrise spokesman.“We see a lot of potential for future business in this region, which is why we’re investing in close personal contact.
