Made for Drink collaborate with Laurent-Perrier to create the perfect champagne snack – Chip Shop Scraps & Fries
Image: Made for Drink
Made for Drink’s latest Chip Shop Scraps & Fries is, as the name suggests, a playful take on the pairing of champagne and a bag of fish and chips, complete with scraps of crisp batter jumbled with thin-cut potato fries, crunchy peas; generously seasoned with British malt vinegar and sea salt.
According to Made for Drink founder, Dan Featherstone, ‘We’ve long wanted to showcase the timeless ‘whispered truth’ that a bag of fish & chips and a glass of champagne remains one of the most highly prized food & drink marriages of all time. The opportunity to launch this playful take on a timeless classic with our good friends at Laurent-Perrier has been incredible. The final product is totally delicious, fun and will have real standout in store.’
Laurent Perrier for their part were equally keen to resurrect a friendship forged back in 2019 when Dan and his team created a Sashimi Togarashi seasoned Lotus Root Crisp that paired effortlessly with the business’s esteemed Cuvee Rose. According to Juliet Elliot, marketing controller at Laurent-Perrier, ‘Made for Drink are the perfect partner because they share are values of genuine quality, family & sustainability.’
The collaboration between Made for Drink & Laurent Perrier will launch as a limited edition in 425 Sainsbury’s stores as a Grocery exclusive from 8 June, select on-trade and independents & via the company’s online store madefordrink.com.
Chip Shop Scraps & Fries are suitable for vegans.
The collaboration will donate 5% of every pack sold directly to The Exmoor Carbon Project to support their endeavours preserving and restoring ancient woodlands on Exmoor National Park.