Oatly launches two new chilled products
Oatly Group has launched two new formats of Oatly Barista Edition.
Barista Edition 500ml (nicknamed Mini Barista) and Chilled Barista will see the product available in supermarket chillers, rather than long-life shelves, for the first time – encouraging more people to make the swap to a plant-based diet, the company said.
Launching across the UK, Mini Barista is available in Tesco before rolling out more widely in partnership with the Co-Op and Ocado in September.
Consumers can find Mini Barista by following the ‘Start Small’ signs in-store.
And in a further effort to win over dairy drinkers, Oatly is introducing the new 1L Chilled Barista product into chillers as well – available in Sainsburys, Tesco and Ocado stores from this week.
With 32% of the UK already drinking plant-based alternatives, new formats, like Mini Barista and Chilled Barista, will help introduce more people into the category.
Mini Barista and Chilled Barista are fortified with calcium, iodine, riboflavin, vitamins B12 and D and rich in unsaturated fats*.
Ishen Paran, general manager at Oatly UK said expanding the Barista Edition range into new formats was a no-brainer.
“By diversifying our offer and position in-store, we’re making it easier and more convenient for shoppers to pick up the #1 selling dairy alternative drink and make the switch to plant-based today,” Paran said.
Mini Barista is available from Tesco stores across the UK and the Co-Op and Ocado in September.
Chilled Barista launched in Sainsbury’s stores on 6th June and will be available in Tesco and Ocado from 20th June.
Mini Barista (500ml) Tesco EDLP £1.20
Chilled Barista (1l) £2.00