Reclosable aluminium beer bottle opens by hand
The design of the 11.5oz aluminium bottle – which features a twist-off cap – provides for a tool-less opening. Meanwhile, the bottle itself is also more than 50% stronger than a standard aluminium can and helps the beer get colder faster.
Rob McCarthy, vice president of Bud Light, comments, “Bud Light Platinum has been able to elevate the premium light beer category with its blend of image and flavour, and we believe it will do the same to for the perception of aluminium bottles.”
Initially available only in Las Vegas, the bottles will be launched nationally in the US later this year.