Coca-Cola launches 250ml ‘slimline’ can
Coca-Cola is introducing a new slimline 250ml can across its Coca-Cola, Diet Coke and Coca-Cola Zero ranges (pictured far left). An addition to the existing 330ml size, the move seeks to offer consumers greater choice and the company believes it now has a product to suit ‘all lifestyles’.
The new 250ml can will be widely available in convenience stores from mid-July and will have a recommended retail price of 49p. A 250ml can of Coca-Cola will contain 105 calories, whilst Diet Coke and Coca-Cola Zero offer consumers ‘no calorie’ options in the smaller format.
Jon Woods, general manager for Coca-Cola Great Britain & Ireland, said, “The 250ml can forms part of our ongoing commitment to provide [consumers] with greater choice in terms of calories and portion size, supporting our goal of helping to promote greater awareness of energy balance in diets across the UK.”
The announcement forms part of a series of commitments that the company has made to help tackle obesity in the UK by providing greater choice and information for consumers. It follows last year’s introduction of the pocket size 375ml PlantBottleT plastic bottle, which was the company’s first new on-the-go pack size launch in almost 20 years.
