Tanqueray brings the taste of the Mediterranean to the alcohol-free category
Tanqueray is adding a refreshing, citrusy alcohol-free spirit to the British alcohol-free category through the launch of Tanqueray Flor de Sevilla 0.0%.
Tanqueray says Flor de Sevilla 0.0% presents an opportunity for consumers to “elevate their drinking experiences” when they choose to moderate, by having a premium, alcohol-free alternative of the recognised brand.
The brand’s existing alcohol-free variant – Tanqueray 0.0% – is the second best-selling alcohol-free spirit in the off-trade [MAT off-trade Nielsen 24.02.23 (value sales], and this latest flavour innovation intends to tap into the demand for new and exciting alcohol-free options, providing consumers with more choice as we approach the summer months.
Inspired by Charles Tanqueray’s original recipe, the new Flor de Sevilla 0.0% alcohol-free spirit has been expertly crafted to offer a bold, bittersweet taste of the sun-soaked Mediterranean with balanced, zesty flavours of Sevilla orange, orange blossom and Tanqueray London Dry’s core botanicals.
Lucy Barrett, marketing manager alcohol free spirits at Diageo GB, comments: “With 38% of consumers looking to moderate [3], it is more important than ever to provide a range of alcohol-free drink options for consumers to enjoy. For those looking to moderate without compromising on quality, Tanqueray Flor de Sevilla 0.0% is the perfect alcohol-free alternative and ideal for those relaxed early evening moments.
“The original Tanqueray Flor de Sevilla is popular all year round and is associated with a wide range of occasions. The lead serve – Sevilla & Tonic – in particular is known for its light, refreshing taste, making it ideal for summer socialising. The new Tanqueray Flor de Sevilla 0.0% will complement our existing portfolio offering in these moments by providing an alcohol-free choice.”
This latest innovation follows the launch of Tanqueray’s first global marketing campaign since 2018, which invites people to ‘Live Magnificently’ by actively choosing to make the moment, right now, as special as it can be. Inspiring a mindset of magnificence, the campaign delivers a rallying cry and sparks peoples’ imagination to elevate their everyday.
Tanqueray Flor De Sevilla Alcohol Free spirit is exclusively available online on Amazon from 1st April, and in stores at selected Sainsburys from 23rd April, with a wider market roll-out planned to follow later this year.
