Pip & Nut rolls out new packaging
Pip & Nut is revealing a tasty new look as the packaging gets a refresh with a new, more refined look on the outside, and the same natural nuttiness on the inside.
The packaging refresh sees the B-Corp business put its heart on its (jar) sleeves, with digestible information about the sustainably-made nut butter. Customers will get a flavour of how Pip & Nut is ethically made with new copy and illustrations highlighting the single origin hi-oleic peanuts and Californian almonds from the carbon neutral company.
A big focus for the brand remains on highlighting how Pip & Nut is sourced with quality ingredients, and the new packaging brings this to life for consumers with playful illustrations. Argentinian illustrator Bernardo Henning has designed a collection of 12 cartoon-style designs on the side of the packaging which tell the tale of Pip & Nut production.
The new packaging features a simple colour-palette for each of the eight different flavours, making it easier for nut butter-lovers to find their favourite flavour, whether at home or on the supermarket shelf. The warm, rich colour palette nods to the natural nuttiness of the product, complemented by the design’s premium gold lettering and stamps.
Founder and CEO Pip Murray, says of the packaging re-fresh: “Our new packaging has been in the works for over a year and we’re super excited to see it go live on shelves from this month. Our use of quality, responsibly sourced ingredients is one of the top reasons customers choose Pip & Nut (alongside our great taste!) so we wanted our design to reflect these key principles. Plus, the new colour range makes it even easier for nut butter-lovers to pick and choose their favourite flavour from our growing portfolio.”
Pip & Nut’s refreshed packaging is out now in all major retailers.
Founded by entrepreneur Pip Murray, now 34, Pip & Nut launched to the market in January 2015. Over the last eight years, she has released a range of all-natural, sustainably-minded nut butters and nut butter cups. Pip & Nut obtained its B Corporation certification in 2019 and recertified again in 2022, improving its impact score by 20% – from 81.2 to 97.1 – which reflects the implementation of better business practices across key business areas.
One of the commitments to doing better business is supporting the local communities living with food poverty with access to nut butter, much needed funds, and volunteering. Since 2020, the award-winning brand has donated more than 54,000 jars of nut butter and £26,500 to the food bank. The company also helped fund a new van to keep up with the growing demand of deliveries and volunteered 73 hrs of time to package up the food parcels. In July 2021, Pip & Nut, introduced custom made glass jars across its entire product range.