Synergy Flavours launches high-impact flavour range for protein bars
Synergy Flavours has launched a range of high-impact, concentrated flavours for protein bars, to expand its sports nutrition offering and target manufacturers in the growing sports nutrition bar market.
The range comprises eight new flavours, and is targeted at manufacturers looking to launch new products, or optimise existing products.
The range includes classic ‘core’ flavours of chocolate, strawberry, and vanilla bean, as well as consumer favourites such as peanut, dark cookie crumb, and coconut. The range also features natural versions of some of the flavour profiles, to offer flexibility to manufacturers in terms of labelling and positioning.
The launch comes at a time when protein and energy bars sales are on the rise in Europe, particularly in the UK, where major retailers continue to expand their sports nutrition offering.
Chris Whiting, European business development manager, comments: “The sports nutrition market is evolving at a rapid pace, and as protein bars become increasingly popular, there is a real opportunity for manufacturers to innovate in this space and attract new customers who may be interested in trying these products as part of an active lifestyle.”
Whiting also provided more insight on the flavours: “The new solutions are concentrated to deliver high-impact flavour, which, in turn, allows manufacturers to offer popular flavours while balancing costs, at a time when raw material and energy prices remain high. Taste is still king for many consumers, who should not, and will not, compromise on flavour. That’s why our new range has also been formulated with cost-optimisation in mind, meaning manufacturers can still create great-tasting products, and consumers can still enjoy their favourite flavours, without being forced to compromise on quality.”