Quorn to support inclusive shopping experience for visually impaired consumers
Quorn has now added two new value-for-money choices to its popular frozen range featuring technology that will make the range more accessible and inclusive to blind and visually impaired shoppers.
As the first meat-free brand to adopt NaviLens technology, these latest additions are the first of 42 Quorn products that will be rolled out with the tech over the next 12 months.
The newest Quorn additions to supermarket shelves are:
- Quorn Tomato & Mozzarella Escalopes made with Quorn mycoprotein.
- Quorn Mini Vegan Sausage Rolls – a meat free Quorn Vegan Sausage Roll encased in pastry.
The two new products will be the first from Quorn to feature the specially developed NaviLens barcodes that allow shoppers to easily access key product information and nutritional details from up to 12 x farther away than standard QR codes.
Gill Riley, marketing director at Quorn Foods UK, says: “We want to make our products as widely accessible as possible, so that everyone can enjoy more meat free. NaviLens technology is a huge step in our journey towards making things like the weekly food shop a more inclusive and smoother experience for the visually impaired. We’re thrilled that Quorn is the first meat free brand to offer this.”
Marc Powell, head of accessibility innovation at the Royal National Institute of Blind People (RNIB), said: “We’re delighted that Quorn is introducing NaviLens technology onto their product packaging. This is a positive step in making products accessible for blind and partially sighted people, and ensuring they have the same access and choice as our sighted peers.
“Quorn are the first vegetarian food brand to introduce the technology, and we’re pleased that this will bring further choice and independence to people living with sight loss.”