Anuga 2023: JBS to showcase global brands including Friboi and Seara

JBS, one of the world’s largest food companies, is rolling out its leading brands, highlighting its premium and multi-protein portfolio at Anuga 2023, the global food trade show taking place in Cologne, Germany.

JBS’ participation aims to strengthen partner relationships and develop new commercial links. The company will spotlight its Friboi and Seara brands and showcase its extensive global portfolio of value added and convenience products.

Friboi, a beef exporter and the world’s most sold Brazilian beef brand, will present a new look for one of its premium lines, 1953 Friboi, which consists of select cuts from the best European breeds. The brand serves consumers with discerning palates, delivering an excellent, quality product – the result of precision technology and high standard protocols that guarantee beef with more marbling, tenderness and succulence.

Meeting consumer demand for flavour, quality and greater convenience, Seara will introduce its new, diversified chicken product lines in addition to classic premium coated chunks, mini fillets and fillets. Standouts include the recently launched range of Karaage chicken, chicken wings which come in plain roasted, hot and spicy and BBQ flavour, as well as dippers, an innovative breaded chicken finger food format ideal for sharing with friends. All prioritise taste, quick preparation and are palm oil-free.

With a total trade show space of 300,000m² and over 7,800 exhibitors expected from 118 countries, Anuga 2023 is also an opportunity to introduce existing and new partners to JBS’ extensive portfolio of global brands including Swift, Pilgrims, Moy Park, Rigamonti, Canadian Diamond Beef, Great Southern and Aberdeen Black.

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