Milestone for BRC recycling label

The 50th company has signed up to a new, universal on-pack recycling label launched seven months ago by the British Retail Consortium (BRC).

Since then, participants have put the label on 50,000 different product lines.
Recent signatories include Pepsi, London 2012 and Yeo Valley. Over 85 per cent of grocery retail by turnover has signed up and a large proportion of non-food retailers have too.