innocent’s new smoothie duo packs a nutrient punch

innocent drinks is adding new high-vegetable shakes to its core line. as part of the company’s plan to help people live healthier lives through the tasty benefits of fruits and vegetables.

The Green Goodness and Red Goodness smoothies are packed with over 25% vegetables whilst still being fruit-led. The result is a delicious smoothie, with no added sugar, that provides a source of vitamin C, potassium, and fibre.

The smoothies are available in Sainsbury’s now and will be available across all major supermarkets in the coming months. They are available in 750ml and 250ml serving sizes.

The expansion into high-veg smoothies comes as innocent continues to innovate to meet evolving consumer needs, ensuring it offers a portfolio of choice to all its drinkers. The World Health Organisation (WHO) recommends eating 400g of fruit and veg a day, but only 12% of Europeans are achieving this.

Taste and health benefits are key consumer priorities, with an increasing number considering the nutritional balance of the snacks they purchase.

The new range has been carefully formulated to meet this demand: a higher veg drink, with no added sugar which still tastes delicious. The newest additions to innocent’s portfolio, help to contribute to increasing fruit and veg consumption, with a deliciously refreshing, less-sweet taste that outperforms competitors.

The two smoothies to launch as part of this range are the Green Goodness and Red Goodness smoothies. Both drinks have a high veg content of 25%+, with less than 10g/100ml of naturally occurring sugar, and count towards one of your five a day.

Green Goodness is a refreshing smoothie packed full of veg goodness with spinach, cucumber and courgette, carefully balanced with the tart sweetness of apple, mandarin, and lemon. The addition of mint leaves a cool taste in the mouth, and extra splashes of goodness come from turmeric and spirulina. It has 25% vegetable inclusion.

Red Goodness offers earthy and tart notes from the beetroot and cherry, and the veg taste of spinach, courgette, and carrot. Rich in flavour, colour, and in nutrients, it contains vitamin C, potassium and fibre and has a 27% vegetable inclusion.

Sarah Munday, head of research and development, noted that tastebuds have evolved over the years our tastebuds have evolved, and the business has found that not everyone is on the lookout for a sweet-tasting smoothie.

“That’s why we’ve been busy in the background crafting our highest ever, veg content smoothie – that has no added sugar and offers delicious taste. We’re on a mission to get more of us eating fruit and veg, so whether drinkers opt for a green or a red smoothie, they can be sure they’re getting a drink packed full of goodness.”