Cathedral City enhances value range with expanded packs

With improvements to its snacking and core cheese portfolios, Cathedral City, the top cheese brand in the UK, is bolstering its value-led offering for consumers on a tight budget.

The expanded range now includes:

• Cathedral City Our Mature Cheddar ‘Big Pack’ Slices (12 slices / 250g) – rolling out from this month into Sainsbury’s with further distribution confirmed in Tesco, Morrisons and Asda over the next six months.
• Cathedral City Our Mature Cheddar ‘Big Pack’ Minis (12 x 20g) – launched into Morrisons in June, with further listings in Sainsbury’s this month and Asda later in the year.
• Cathedral City Our Mature Cheddar ‘Big Pack’ Grated 320g – now available in Sainsbury’s, Tesco, Asda and Ocado, with plans to expand availability in the coming months.
• Cathedral City Our Mature Cheddar Grated 1kg – launching in Tesco from November.  

Lissie Bernard, brand manager for Cathedral City, comments: “Offering added value through bigger packs is a key focus to ensure shoppers get better returns from their food shop.  

“By expanding pack sizes of our Minis and Slices and extending the distribution of our ‘Big Pack’ Grated, we’re ensuring Cathedral City is top of mind for shoppers looking for both everyday meal solutions and convenient snacking options.  

“We continue to evolve to meet consumer needs, whether that’s offering high protein snacks for on-the-go, or providing better value in the formats families already buy. This expansion strengthens our ability to deliver on both fronts, while reinforcing Cathedral City’s position as the go-to brand for quality and taste.”  

Cathedral City cheese is purchased by nearly half (43.8%) of all households.

Lissie adds: “It’s been a great year for Cathedral City, as we are able to maximise the benefits of being a naturally protein-rich household staple that meets consumer needs. Our recent poll of cheese consumers told us that nearly two thirds (60%) snack on cheese for its protein, making our new ‘Big Pack’ Minis format ideal for that audience.”

Cathedral City Cheddar has increased value sales, up 4.9% year on year to £319.7m.