Unlock green flavours with Synergy Flavours’ Greens RTM powder

Synergy Flavours, a leader in flavouring and taste modulation, has introduced a variety of flavour-paired solutions to enhance the flavour profile of greens ready-to-mix (RTM) powders. 

The new flavour concepts, which are a part of Synergy’s Paired to Perfection portfolio, make use of the company’s experience in taste modulation to identify and successfully cover off-notes while boosting desired flavour compounds to keep up with market trends.

Synergy created new flavour-paired concepts that molecularly compliment greens powder by identifying essential fragrance constituents in an unflavoured powder using sensory and analytical data.

In this market, consumer data shows that products labelled as ‘unflavoured’ and ‘original’ are the most popular with consumers; however, more than 20 percent of ‘unflavoured’ greens declare a flavouring on back-of-pack, indicating either the presence of a specialist taste modulation ingredient, or a generic or unspecified “original” flavour.

The new range of flavours from Synergy includes lime & mint, peach tea, ginger tea, watermelon and tropical, plus an ‘original’ option, which utilises the flavour pairing data to create a flavour that enhances the product’s inherent fruity notes without being too distinctive.

Chris Whiting, European category development manager at Synergy Flavours comments: “Following the explosion of the US greens market, with growth from $112m in 2023 to $209m in 2024, the European market is projected to see a CAGR of 7.7% between 2023 and 2030.

“As consumers continue to seek new and convenient ways to maximise their nutrition intake, we’re seeing this rising demand take hold. The Synergy Paired to Perfection approach, based on advanced taste modulation techniques that isolate and pair complementary flavours at molecular level, provides a range of options to help manufacturers stake their claim in this competitive and fast-growing market.”