Niehoffs Vaihinger launches hybrid beverage in Elopak cartons

Niehoffs Vaihinger Fruchtsaft is making a move beyond traditional juice, introducing a new beverage line called “Youce by Vaihinger” packaged in Elopak Pure-Pak Sense Aseptic cartons. This launch signals a fresh direction for the German beverage market, targeting consumers seeking alternatives to conventional drinks.

Youce is a hybrid beverage that blends tropical fruit flavours with the subtle notes of oats. The line debuts in 2025 with two distinct, fruity varieties: orange-mango and cherry-pomegranate. The drink contains no artificial sweeteners and is suitable for a vegan diet.

The new product’s core appeal lies not only in its innovative formula but also in its format. Niehoffs chose the 750ml Pure-Pak Sense aseptic carton for its combination of functionality and convenience. This size is for sharing among families, for quick use as a grab-and-go snack, for inclusion in breakfast buffets, and as a smart choice for the hospitality sector. 

The Pure-Pak carton also serves as a premium canvas, allowing Niehoffs to feature striking visuals and clear, informative product details that help Youce stand out on crowded shelves.

Responding to mounting consumer and trade demand for sustainable packaging, the Pure-Pak carton is constructed from renewable materials and is fully recyclable where infrastructure permits. By choosing this carton over traditional plastic bottles or glass containers, Niehoffs Vaihinger Fruchtsaft is  reducing its ecological footprint.