Innovation and Dubai-style trends propel Fox’s Burton’s revenues
Fox’s Burton’s Company (FBC UK) has cemented its position as the UK’s second-largest sweet biscuit manufacturer, reporting a 9% revenue surge to £695 million for the year ending August 2025.
In a category where many players struggled, FBC UK emerged as the only major manufacturer to grow both value and volume, outperforming the wider market.
The results highlight a significant turnaround in profitability, with operating profit leaping to £31.2 million, up from £11.5 million the previous year. This performance was underpinned by an aggressive innovation strategy and the successful consolidation of the Fox’s and Burton’s legacy businesses into a unified, efficient operation.
FBC UK’s ability to increase its branded sweet biscuit market share to 13.0% was driven by a proactive approach to new product development.
The company focused on first-to-market formats, such as the debut of Maryland S’wich, which introduced the UK’s first chocolate chip cookie sandwich to the category. Furthermore, the business demonstrated an agile response to global flavour trends by becoming the first brand globally to translate the viral “Dubai-style” chocolate profile into a biscuit format under the Fox’s Chocolatey brand.
Chief executive officer Simon Browne noted that outperforming the market in a challenging operating environment is a testament to the dedication of the FBC UK teams. He credited the strong financial metrics to the successful combination of maximising consolidation opportunities and maintaining a high-standard consumer experience through a robust product pipeline.
Beyond the balance sheet, the manufacturer achieved a critical operational milestone by receiving validation of its climate targets from the Science Based Targets initiative (SBTi). This follows the completion of the company’s first comprehensive carbon footprint analysis, signalling a shift toward aligning long-term growth with environmental resilience and responsible manufacturing.
As one of the UK’s major food employers, FBC UK now supports over 3,800 roles across its manufacturing, engineering, and commercial departments. The company continues to invest in its UK-based bakeries and factories, maintaining its identity as a champion of British baking excellence while scaling its international footprint.
FBC UK is increasingly moving beyond its traditional UK roots to act as a strategic global distributor and brand manager. The company’s growth strategy for 2026 focuses on building its presence in the Middle East and Australia, where Jammie Dodgers has already seen successful adoption. Alongside its own brands, FBC UK continues to drive value as the UK sales and distribution agent for Royal Dansk and NERDS Gummy Clusters, the latter of which has now secured a position as a top 10 sugar confectionery brand.
