Croxsons’ Rightweight cuts EPR costs
Croxsons, the 150‑year‑old B‑Corp certified glass packaging specialist, has unveiled Rightweight, a new design standard created to help brands reduce packaging weight, improve sustainability performance and lower escalating Extended Producer Responsibility (EPR) fees.
The launch marks a significant evolution in glass packaging design, addressing the growing pressure on food and drink manufacturers to balance environmental responsibility with functional, high‑quality presentation.
Rightweight is built on a simple but demanding principle: engineer bottles and jars with no excess material while preserving strength, performance and shelf appeal. Unlike traditional light-weighting, which can compromise rigidity or filling‑line efficiency, Rightweight focuses on optimising every element of a pack’s lifecycle — from production and filling to consumer use and recyclability.
According to Croxsons CEO Tim Croxson, the approach represents a fundamental shift in how glass packaging should be designed. “Rightweight is more than just light-weighting products; it reflects our approach to bottle and jar design by creating packaging that is engineered to be exactly what it needs to be,” he said. “As well as delivering a balance between aesthetics, performance and presentation, and increasingly between sustainability and practicality, it also helps reduce material use without sacrificing performance, ensures compatibility with high‑speed filling operations, and gives customers the reassurance of quality and authenticity.”
The technology has been more than 16 years in development and is already delivering measurable results. Croxsons’ new 330ml Rightweight Mountain soft drinks bottle achieves a 9.5% weight reduction, offering meaningful savings in material use and EPR fees. Meanwhile, the company’s premium Apollo 700ml spirits bottle — used across gin, rum, tequila, vodka and whisky — has been reduced from 575g to 400g, a dramatic 30% cut that maintains the bottle’s premium look and feel.
Croxsons argues that this level of optimisation is essential as brands face increasing scrutiny over packaging waste and carbon impact. “Simply removing weight for the sake of it can create new issues, including reduced rigidity, increased breakage, or a poorer overall experience,” Tim Croxson added. “Rightweight avoids that trap by delivering real benefits while maintaining the integrity of the packaging and the product it contains.”
The Rightweight standard will be rolled out across a wider range of Croxsons’ bottles and jars in the coming months, positioning the company as a key partner for brands seeking to meet ESG targets without compromising product quality or consumer experience.
