Wild Thingz secures listing for UK Centre Parcs
Wild Thingz, the organic gummy brand, has landed a major national listing with Centre Parcs UK, just in time for the 2026 summer season.
The better-for-you treats are now available across all five UK holiday villages, positioning the brand as the primary choice for families seeking a sweet option that balances indulgence with health-conscious ingredients.
The listing follows successful launches in Ocado and Co-op, marking a significant leap in the brand’s retail expansion. Founded by former Mondelēz expert Fliss Newland, the independent, female-founded brand aims to resolve a common tension in the confectionery aisle: the desire for fun sweets versus the concern over nutritional content.
Research commissioned by the brand via YouGov highlights the scale of this health dilemma, revealing that 64% of parents feel reluctant to buy sweets due to high sugar levels and artificial additives. Wild Thingz addresses this by offering gummies that:
- Contain 50% less sugar than traditional leading brands.
- Are 100% organic and plant-based.
- Contain zero artificial colours, flavours, or additives.
Wild Thingz says it maintains the magic of confectionery by utilising playful, nature-inspired shapes and bold flavour profiles. As families head to Centre Parcs this summer, they will be able to purchase the following range highlights:
| Product | Flavour profiles | RRP (Reference) |
| Zesty Pests | Tangy Lemon Maggots and Cherry Spiders | £2.75 |
| Fruity Flyers | Red Apple Butterflies and Blackcurrant Ladybirds | £2.75 |
| Gummy Grubs | A mix of fruity flavours including Cola Snails | £2.75 |
The partnership with Centre Parcs is a natural alignment for the brand, targeting an environment where treat moments are frequent but parents are increasingly mindful of what their children consume during active holidays. With thousands of families visiting the villages weekly during the peak summer months, the listing provides Wild Thingz with high-volume visibility and the opportunity to become a core part of the UK holiday experience.
Since its inception, Wild Thingz has rapidly built a loyal following among modern families, securing shelf space in Planet Organic and Amazon alongside its major supermarket listings. By proving that clean ingredients can still deliver flavour-packed fun, the brand is successfully disrupting a category long dominated by traditional, high-sugar incumbents.
