Hellmann’s unveils Tesco‑exclusive duo

Unilever has expanded its Hellmann’s line-up with two Tesco‑exclusive launches designed to lift the UK’s lunchtime occasion.

The new Sweet Sandwich Time Mayonnaise with Deli‑Style Mustard and the Mealtime Diamond Sandwich arrive as shoppers look for simple ways to upgrade everyday meals.

Both products sit at the heart of Hellmann’s Sweet Sandwich Time summer campaign, which riffs on the cultural pull of Sweet Caroline — a nod to the football‑filled months ahead. The campaign aims to strengthen the link between sandwiches and mayonnaise, with Unilever noting that while sandwiches account for 5.4 billion annual occasions in the UK, only 14.2% currently include mayo.

Claire Racklyeft, condiments marketing director UK&I at Unilever, said the new mayo “takes a familiar favourite and gives it a fresh twist,” while the Meal Diamond sandwich “brings that idea to life in a simple, tasty and relevant way for Tesco shoppers.”

The launch also marks a first‑of‑its‑kind collaboration between Unilever Foods & Food Solutions, Tesco Retail, Tesco Food‑to‑Go and Samworth Brothers, who co‑developed the sandwich to deliver a richer, more indulgent lunchtime moment. Tesco’s senior buying manager Annika Johnston said the retailer is “delighted to partner with Hellmann’s on this exclusive launch,” calling the mayo “a lot of fun for the category” and the sandwich “a must‑try addition” to its meal deal.

Both products roll out in Tesco stores from this month.