British tradition inspires Bero’s seasonal shandy range

Bero, the premium non‑alcoholic beer brand co‑founded by Tom Holland, has unveiled its first seasonal shandy collection — a limited‑edition four‑flavour range designed to expand the brand’s reach across summer drinking occasions and introduce a more playful, fruit‑forward expression of its core beer.

The launch is a key move for Bero as it continues to evolve beyond traditional expectations of non‑alcoholic beer. Built around a blend of 30% Bero Kingston Golden Pils and 70% lemonade, each shandy layers in real fruit flavours to create a modern take on the classic British shandy.

According to the company, the new line was developed to broaden the moments in which consumers can enjoy Bero, from early‑morning gatherings to late‑night celebrations. Each SKU is named for a different point in the day, with colour‑coded cans and flavour profiles designed to mirror the rhythm of summer.

The limited‑edition range includes:

• Daybreak Shandy — Lemon‑lime over a crisp lager base, bright and tart.
• Golden Hour Shandy — Pink grapefruit layered into a smooth lager for mellow citrus sweetness.
• Sunset Shandy — Elderflower and lemon for a floral, lightly sweet, complex profile.
• Midnight Shandy — Blackberry and yuzu delivering bold tartness with a herbal citrus edge.

Each variant uses Bero’s Kingston Golden Pils as the foundation, giving the drinks a structured beer backbone beneath the bright fruit notes. The result is a shandy collection that aims to feel refreshing, approachable and premium, while still unmistakably part of the Bero family.

Co‑founder and CEO John Herman said the launch reflects the brand’s mission to make non‑alcoholic beer feel elevated and socially relevant across more drinking moments.

“We’ve always believed non‑alcoholic beer should feel elevated, social and seamlessly woven into every kind of occasion. With the Shandy Variety Pack, we’re bringing that same premium quality and intentionality into a brighter, more seasonal and fruit‑forward side of the brand.”

For Tom Holland, the release also has a personal origin.

“To be honest, I created the Bero Shandy for Z. She’s never been a beer drinker, so I wanted to bring something new to the table that she could enjoy,” he said. “I’ve always loved shandies, so exploring that style with Bero felt like the perfect next step.”

The shandy line launches in a new 12oz can format and will be available initially through a Club Bero pre‑sale, and is on full online rollout. It will sit temporarily alongside Bero’s core non‑alcoholic portfolio, which includes Kingston Golden Pils, Noon Wheat, Edge Hill Hazy IPA and Double Tasty West Coast Style IPA.