CleanCo enters RTDs for next growth phase

CleanCo has moved decisively into the ready‑to‑drink (RTD) category, introducing a new line of pre‑mixed non‑alcoholic cocktails designed to meet rising consumer demand for convenience, moderation and flavour‑first drinking experiences.

The launch reflects the brand’s belief that RTDs are now central to how drinkers — and non‑drinkers — want to socialise.

According to CleanCo’s latest insights, the RTD category has shifted from a niche convenience format to a mainstream drinking behaviour, driven by consumers seeking ease, portability and consistent quality. The brand notes that RTDs are “redefining how we drink,” with shoppers increasingly choosing pre‑mixed options that remove the friction of at‑home mixology while still delivering a premium experience.

CleanCo’s move into the space is rooted in a behavioural shift where consumers want bar‑quality drinks without the effort, and they want them in formats that fit modern, flexible drinking occasions — from picnics and park meet‑ups to low‑key evenings at home. The brand argues that RTDs are no longer a compromise but a credible alternative to traditional spirits‑plus‑mixer serves, especially for those moderating alcohol.

The company highlights three reasons behind its RTD expansion:

• Convenience is now a core purchase driver — consumers want great drinks without equipment, ingredients or preparation.
• Moderation is reshaping drinking rituals — RTDs make low‑ and no‑alcohol choices easier, more spontaneous and more socially seamless.
• Flavour expectations have risen sharply — drinkers expect complexity, balance and mixologist‑level profiles, even from a can.

CleanCo positions its RTD range as a solution to all three, offering pre‑mixed serves that replicate the brand’s signature spirit alternatives in a format that requires no decision‑making or mixing skill. The company stresses that the rise of RTDs is not simply about convenience but about removing barriers to better drinking choices, particularly for consumers who want to moderate without feeling excluded from social moments.

The brand also notes that RTDs help eliminate the “intimidation factor” of cocktail making. For many consumers, the effort and uncertainty of mixing drinks at home can be a deterrent — especially when hosting. CleanCo argues that its RTDs allow people to enjoy sophisticated serves with zero prep, zero pressure and zero alcohol.

As the RTD category continues to expand, CleanCo sees its new line as a natural extension of its mission: making moderation easier, more enjoyable and more accessible. By combining convenience with crafted flavour, the brand aims to position its RTDs as a go‑to choice for modern drinkers seeking balance without compromise.