Functional soft drinks brand Skip is expanding its line-up this week with the launch of a new range of lightly sparkling Magnesium drinks, tapping into rising consumer demand for functional beverages that support sleep, stress relief, and natural energy.

The launch follows the brand’s rapid expansion over the past year, which included its original cold-pressed CBD drinks — featuring the Great Taste Award-winning Elderflower & Mint — and a functional Lion’s Mane mushroom range introduced in January.

What prompted the launch?

The move into magnesium responds to two distinct shifts in consumer behaviour: the growing search for “hydration-plus” functional benefits and Gen Z’s pivot away from alcohol toward purposeful wellness drinks.

Because the human body cannot produce magnesium on its own, consumers must get this essential mineral through diet or supplementation. Skip designed its new range to deliver a convenient, everyday dose that aids muscle recovery, supports relaxation, and improves sleep quality.

“Health-conscious consumers are increasingly looking for drinks that offer benefits beyond hydration,” says Adam Pritchard, co-founder of Skip. “We’ve focused on Magnesium for our latest flavours because it’s an essential mineral associated with muscle function, relaxation, sleep quality, energy metabolism and overall wellbeing, and our bodies cannot produce it on their own.”

“We believe that our sparkling magnesium and vitamin-enriched drinks will resonate particularly well with Gen Z who are drinking less alcohol, care about ingredients and want function with convenience,” Pritchard adds. “These are high quality, tasty and refreshing drinks that can fit into multiple daily routines, from a post-workout recovery drink to an alcohol alternative.”

Science-backed formulation and flavours

Developed in collaboration with scientific researchers from the University of Oxford, the new drinks come in two fruity varieties: Berry & Cherry and Kiwi & Lime.

Priced at an accessible £1.99 RRP per 250ml can, the line-up features:

• 188mg of Magnesium to reduce tiredness and support muscle function.
• 50% RI of Vitamin B6 to support normal nervous system function.
• 50% RI of Vitamin D to maintain healthy bones and teeth.
• Clean credentials: 100% vegan with zero added sugar.