Following the successful rollout of its ready meal line last year, BOSH! has launched a new range of nutrient-dense Grain Bowls nationwide in Tesco stores. Available now at an RRP of £4.75, the 300g convenience bowls offer a lighter, plant-rich meal option crafted for maximum flavour and nutritional value.

The inspiration for the new Grain Bowl line-up came directly from BOSH!’s customer base. According to co-founders Henry Firth and Ian Theasby, feedback indicated a strong consumer demand for convenient, plant-based meals that do not compromise on health benefits or taste.

“We have always wanted for BOSH! to be a business with customers at the heart of everything we do,” said Firth and Theasby. “Quite simply, that was the inspiration for this latest range. We listened to what our customers want: plant-based, full of flavour, nutritionally dense, convenient meals. We are so excited for people to start trying them!”.

The launch aligns with the co-founders’ overarching mission to encourage people across the UK to fill their plates with health-boosting, flavor-packed meals.

The new range is designed for busy, health-conscious consumers and everyday shoppers looking for an effortless, lighter meal solution. By delivering substantial plant diversity in a portable 300g format, the bowls cater to individuals seeking quick lunches or dinners that deliver genuine nutritional value. Whether for dedicated vegans, flexitarians, or mainstream shoppers looking to integrate more plants into their diet, the range provides a convenient option without sacrificing quality.

The product line-up

Each variant in the 300g Grain Bowl range focuses on distinct flavour profiles, high plant variety, and specific nutritional benefits:

• Korean Firecracker Grains (300g): Made with 9 different plant varieties, serving as a source of protein, fibre, and niacin.
• Mediterranean Orzo & Beans (300g): Crafted with 17 different plant varieties, offering a source of protein and fibre while remaining high in zinc.
• Thai Sweet Potato Grains (300g): Formulated with 10 different plant varieties, high in both protein and fibre.

Founded in 2016, BOSH! has become a household brand credited by chef Gordon Ramsay with “putting vegan food on the map”. The nationwide Tesco launch capped off a active period for the brand, which also included the launch of their weekly podcast, BOSH! Food and Health, released every Thursday.

With the addition of the Grain Bowl range in Tesco stores, BOSH! continues to lead the mainstream adoption of convenient, nutrient-dense plant-based food across the UK.