UK prepared meals market

Research and Markets has announced the addition of Canadean Ltd’s new report Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the UK Prepared Meals Market to its offering.

The report provides an overview of the market analysing market data demographic consumption patterns within the category and the key consumer trends driving consumption. The report highlights new product development that effectively targets the most pertinent consumer need states and offers strategic recommendations to capitalise on evolving consumer landscapes.

An overview of findings includes:

Consumers aged 55 and over are the main consumer group for prepared meals in the UK

Per capita consumption of prepared meals in the UK is the highest among the countries analysed

Consumption of prepared meals in the UK is primarily driven by the desire for convenient products at affordable prices

Consumers’ desire for novel flavours will be reflected in their choice of prepared meals.