Sensible carton

Elopak has launched its latest carton innovation for fresh products – the Pure-Pak Sense.

Reflecting the global trend to combat food waste, the carton features easy-to-fold lines, which enable consumers to fold the carton and squeeze out more of the product from the pack; ideal for high viscosity products. The fold lines also enable convenient flattening of the empty carton, reducing volume in waste or recycling facilities.

The carton features an arched top fin with a print option that provides a tool for better range navigation and enhanced communication of promotional messages.

The rounded smooth front of the carton provides a print area, whilst an embossed ‘first touch’ zone on the top sides of the pack give consumers a new experience with better handling.

The cartons are available in 1L and 500ml sizes.

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Food and Drink Technology