FDF boots British presence at global food event
The Food and Drink Federation (FDF) is encouraging UK food and drink manufacturers to develop export links with China by supporting the British presence at global food and hospitality event FHC China, which takes place from 14-18 November 2011 in Shanghai.
In a joint initiative with the Food & Drink Exporters Association (FDEA) and UK Trade & Investment (UKTI), FDF says its support will ensure companies benefit from an enhanced and strongly branded UK presence at the show; a specially organised trade development visit for non-exhibiting companies to give them a taste of the market; and a meet the buyer initiative enabling companies to meet key customers from the retail and food service sectors.
“The UK manufactures many of the world’s best loved food and drink brands, and demand for our products abroad continues to grow. China, with its growing middle class, has turned from an export country to an import destination. As a growth market for the UK, China cannot be ignored,” says Charlotte Lawson, Director of Member Services at FDF. “Working with FDEA and UKTI, FDF wants to help UK food and drink manufacturers take the Chinese market by storm by significantly enhancing the UK presence at the FHC exhibition in Shanghai. We aim to support Britain in its endeavour to double trade with China by 2015.”
