Summer freeze

Kopparberg has turned its attention to the rising trend for frozen beverages with the launch of the world’s first frozen cider – Kopparberg Frozen Fruit Cider.

Available in Strawberry & Lime and Elderflower & Lime, the drinks sit alongside the brand’s current range of premium Swedish ciders.

Packaged in a metallic pouch, the cider should be frozen for eight hours then squeezed into a glass and enjoyed with a spoon or wide straw.

Jodie Alliss, brand manager at Kopparberg, says, “The demand for a frozen variation of Kopparberg was outstanding so we’re thrilled to be able to launch the new product for summer 2015. Offering the ultimate summer refreshment and resonating with a slightly older audience, Kopparberg Frozen Fruit Cider takes the brand’s offering to the next level.”