Bacardi
Bombay Sapphire creates new Sunset gin
Bombay Sapphire Sunset is a new gin inspired by the mellow heat and orange glow of the setting sun.
Bombay Sapphire set to be first major gin brand with 100% sustainably-sourced botanicals
Bacardi has recently announced that all 10 of its botanical ingredients in Bombay Sapphire gin are on track to be certified sustainable in 2021.
Bacardi launches new cocktail pods for at-home drinking
Bacardi’s new TWISTAILS offer cocktail lovers the ability to play the role of professional bartender at home.
Bacardi announces 100% biodegradable spirits bottle
Bacardi has made a giant leap forward in the fight against climate change & plastic pollution, as it unveils plans to put the world’s most sustainable spirits bottle on shelves by 2023.
Bacardi relaunches ready-to-drink cocktail cans
Bacardi has relaunched its four ready-to-drink cocktail cans in the UK, in time for National Rum Day on 16 August.
Bacardi invites people ‘Back to the Bar’ for post-lockdown drinks
While respecting local government health and safety guidelines, 2,500 Bacardi employees will each invite three friends or family members to enjoy a cocktail at reopened bars across the UK and Europe as part of the company’s #RaiseYourSpirits initiative.
Bacardi shifts production in Puerto Rico distillery to hand sanitiser
A shift in production by Bacardi at the world’s largest premium rum distillery is helping supply ethanol required to produce the much-needed hand sanitisers that are in high demand as a result of Covid-19.
Martini introduces non-alcoholic Aperitivo
Bacardi-owned brand Martini has announced the launch of its Martini Non-Alcoholic Aperitivo, as consumer demand for non-alcoholic options continues to rise.
UK Bacardi employees headed ‘Back to the Bar’ to gain insights on 2020 cocktail trends
7,000 Bacardi employees have taken part in a ‘Back to the Bar’ barstool research day across bars in over 100 cities including London, Glasgow and Edinburgh.
Martini shakes up vermouth category with new Fiero
Bacardi-owned Martini has launched Martini Fiero to the UK, following investment of £2 million behind the brand in its first year alone.