Bacardi relaunches ready-to-drink cocktail cans
Bacardi, the world’s most awarded rum, has relaunched its ready-to-drink cocktail cans – just in time to celebrate National Rum Day on 16 August.
The cocktail cans have been redesigned and are available in four flavours including: Bacardi Mojito (the mojito was recently voted the UK’s favourite cocktail in lockdown); Bacardi Raspberry Spritz; Bacardi Rum & Cola and Bacardi Spiced & Cola.
Tine Van Nevel, brand director of Bacardi Europe said: “We know the demand for ready-to-drink cocktails is increasing as the sector has grown by 43% growth in the past two years1. Consumers need convenience more than ever – but not at the cost of amazing taste, which is why we’ve brought out some of the nation’s favourite cocktails in ready-to-drink cans. We’re delighted Bacardi fans will get to enjoy these delicious cocktails as they savour the rest of the summer sun.”
Metinee Kongsrivilai, UK brand ambassador for Bacardi, said: “This summer is all about making the most of our amazing outdoor spaces and soaking up the sun, and what better way to enjoy the heat than with a delicious, chilled cocktail? Our ready-to-drink cocktail cans are easy to keep cold and bursting with vibrant flavour, making them the perfect drink for any summer occasion.”
Bacardi’s ready-to-drink cans can be found at Sainsbury’s at an RRP of £1.80 per 250ml can. Each can has an ABV of 5%.
