Birds Eye unveils a brand redesignImplementing a clear messaging hierarchy to help shoppers make their purchasing decisions easier and quicker. Packaging
Opies launches new spicy store-cupboard staplePickled Onions with Bird’s Eye Chilli has been added to the Opies product range, as UK demand for pickled onion increases. New products
Birds Eye adds to Steamfresh frozen rangeBirds Eye has added to its range of Steamfresh products with the launch of a new ‘Vibrant Vegetable Mix’. New products